We are proud to celebrate Charis Liau, Chief Investment Officer of IFS Asset Management (IFSAM), for being featured in Channel NewsAsia’s “Women in Fintech” segment during the Singapore FinTech Festival 2025. This recognition highlights Charis as one of the leading voices shaping the future of finance in Asia.

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IFS Asset Management, a subsidiary of IFS Capital Group, focuses on building resilient investment strategies across Singapore by combining deep market expertise with innovative solutions. Charis’s insights reflect IFSAM’s approach to investment: leveraging cutting-edge technology, such as artificial intelligence (AI) and generative AI (GenAI), while keeping human creativity and client-centred solutions at the core.

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During the CNA feature, Charis emphasised that the true differentiators in today’s financial landscape are not just technical skills, but creativity, innovation, and the ability to deliver personalised solutions.

“The key now is really being creative, coming up with new ideas that can make change and making finance more personalised going forward,” she shared.

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Bridging Expertise and Innovation to Support SME Growth in ASEAN

For IFS Capital, this perspective resonates deeply with our mission to help ASEAN SMEs grow through practical, fair financing. As the parent group, we bring decades of local credit and trade expertise to support businesses across the region. Insights from IFSAM demonstrate how innovation, creativity, and technology can strengthen our ability to design smarter, more tailored financing solutions for SMEs, while maintaining the human touch that drives trust and lasting partnerships.

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Looking ahead, IFS Capital will continue to leverage IFSAM’s thought leadership and innovative approaches to deliver greater value in supporting SME growth in ASEAN. By combining financial expertise with forward-looking strategies and inclusive leadership, we aim to empower businesses to thrive in a fast-changing market, reinforcing our commitment to practical, fair, and impactful financing solutions.

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Watch the full CNA feature here: https://www.youtube.com/watch?v=a69PVb984D0